The SEO company aims to increase traffic qualified, improve the visibility of your brand and, of course, attract more potential customers.
In a short time, the Internet has revolutionized the universe of consumers and millions of people are spending more and more time online; Google is one of the first search options. Therefore, companies must find the most appropriate strategy to stand out and appear first on Google.
What is SEO for business?
Acronym SEO means “Search Engine Optimization”, which translated ” Optimization in search engines .” This strategy consists mainly of applying a series of internal and external factors, in order to position a web page in search engines.
Why should my business consider SEO?
The following statistics will give you some of the reasons why your company should consider SEO as a good digital marketing strategy.
- More than 73% of consumers turn to the Internet to search for products and services.
- More than 70% of users say that they first search the Internet to find information about companies.
One more reason:
- Did you know that more than 80% do not go beyond the first page of Google?
Without a doubt, these statistics are good reasons to apply SEO Search Engine Optimization.
First steps to position your company in Google
Whether you create the SEO strategy yourself or if you hire a digital marketing agency, it is essential that you know the following:
Create a friendly website
Nowadays, creating a beautiful and eye-catching website is not enough. Now it is essential that your website is designed with the user and Google in mind.
Thus, you have to consider the user experience to achieve good positioning in Google. In addition, your website should have a fast loading time and a responsive design (adaptive for mobile devices). Finally, consider web usability so that visitors find what they are looking for quickly and easily.
Strategically select your keywords
It is also important to do thorough keyword research. The keywords have to be focused on the products or services of your business, considering the number of searches. To do this, we advise you to use the “Google Keyword Planner” (Keyword Planner). Once the study is done, correctly include the keywords in the content of your website.
Create your profile on Google My Business
To position your business, Google offers us the My Business tool, where you can manage your company’s information (location, name, images, etc.). Thus, every time they search for your company or words related to your sector, you will appear in Google; Also, you will have a presence on Google Maps (geolocation). Finally, users will be able to interact with your brand through comments and ratings, which will further increase your presence and credibility.
Invest in SEO Positioning service
All the above strategies will improve together if you invest in a specialized SEO Positioning service. It will help you to have advice from the beginning of your project, and you can have better results if you have specialists. This service can focus on your SEO strategies.
Find a Digital Marketing agency
Many Digital Marketing Company offers SEO Positioning services within their custom packages. With the help of these specialists, you will be able to improve your campaigns, and position yourself in Google effectively, and with better results.
Do you have a web page and you don’t know how to position it first in Google? Apply SEO for companies.