Currently, 60% (and growing year by year) of Internet searches are made from mobile phones, so we must monitor. our SEO web positioning and the experience that our website offers to the mobile user.
There is a growing domain of mobile phones. In terms of Internet use, and that forces us to focus attention on our SEO web positioning. The experiences we offer to our users, potential clients, who access from mobile devices.
It is very possible that you are reading to me on your mobile phone and it is that, every day. These devices become more versatile. That is, we use them for everything, even when we have personal computers from which the experience of surfing the Internet is much better.
Sometimes I get the impression that all business owners who have websites, or who want to boost their business with digital marketing, assume that everything is already done with their website and that it is optimized to work on any device. , And that is not like that! In fact, there is a lot of work ahead, full of challenges and, part of those challenges, we will analyze them below.
Above all, I want you to take into account three things:
Surely the experience you offer from your website to the user who uses the mobile phone can improve.
You need to offer a fully optimized website, offering the best mobile experience possible, if you want to make sure you improve your SEO web positioning in web search engines when these users search for your products or services.
The fact that more than 60% of users connect from mobiles, which move from one place to another, opens up new opportunities in your business sector to which you focus.
Navigation differences from a mobile and a fixed device
There are many differences but, in my opinion, it highlights the fact that, with mobile devices, there is the possibility of knowing the person’s location, with which Google and other search engines offer results more appropriate to their position and according to what which is closed at that time.
The main difference between browsing from a mobile device and from a computer is that from a mobile the web browser knows the location of the user and will show the results according to their position.
For example, if a person searches for a restaurant from his mobile phone and, being for example, the results that appear first will be the businesses that are closest at that moment. Which for your business, if it is at street level, is a brilliant competitive advantage in your sector.
But to benefit from that you have to do some settings, which is known as local SEO.
This has helped me introduce the first challenge that all that SEO and web positioning agency has to offer SEO services for mobile phone users.
Local SEO optimization for mobile phones
I have told you that the user’s location is used as a parameter to show the results by Google, and other search engines on the Internet, but what I have not told you is that Google is not a fortune teller.
That user may be looking for a business like yours and be 10 meters from your door but, if you haven’t bothered to register your local business on the Internet correctly, then you will never appear among the proximity search results.
So, the first thing is to open an account in Google My Business, perhaps also using its Google My Business Website builder tool, which is not particularly complicated, but which is often done poorly. You see, when you register, Google does not ask all those questions and requests all that information about your company to make the registration task more difficult. It does this to complete a local company profile, which it will then use to compare with the search parameters, and thus give optimal results to the future user.
If you create a Google account and declare it to be a restaurant, but don’t bother giving the exact location on the map, Google won’t be able to show you in the proximity results.
Apart from this, there are a number of other factors that Google takes into account. It consists of knowing how to do SEO in Google Maps and Google My Business.
Imagine that in the area where the potential customer is consulted with Google. There are dozens of restaurants, in that case even when you have filled in all the data in Google My Business. The engine will give priority to some results over the others.
Google takes into account the reputation of your Internet business, so you should try to get your customers to leave reviews and opinions of your local business and what you offer.
The benefit of that applies right here: Top-rated businesses are going to come first in the bottom line, and that gives you an edge over other businesses. After all, why would someone go to your store if there is another with a better reputation?
Remember that every consumer relies on referral systems to make their choices, and the opinions of third parties often greatly influence those decisions.
As you can see, the challenge lies in achieving that much-needed reputation. Of course without neglecting the fact that you must make a good record of your company. Be close to the people who make inquiries.
Loading time, Decisive for Mobile SEO!
This is one of the factors or challenges that give us the most headaches. When we talk about the user experience on the Internet, especially because, many times. We have no idea how to evaluate and improve the loading time. When making and creating a Mobile website design.
The loading time influences the customer experience because a very slow load can make your potential client give up on entering your website.
If your website loads in more than three seconds, then it’s time for you to worry about speeding up and speeding up your website.
Now, there are many tools to measure load speeds, but I like the Google PageSpeed Insights tool because it tells me what I have to correct and how I should do it. Also, this tool not only evaluates the mobile version of my website, but it also evaluates the desktop version, so it gives me a general idea of how things are.
Although Google PageSpeed offers a guide to the aspects to improve a web page so that it is optimized, it is also true that a person with little knowledge of web programming can find it difficult. For this reason, a while ago we explained how to have 100/100 in Google PageSpeed Insights with WordPress.
To give you an idea of what you are going to find among the Google PageSpeed Insights tips. I list the aspects that you must take into account to accelerate the loading of your website
In this sense, Google recommends that you compress the images to their minimum expression. In fact, it offers you suggestions of the programs you can use.
For my part, I recommend that, apart from the weight of the images, you keep in mind the size of these, before uploading them to your website. Ask whoever makes the images that are optimal for the web, so you save yourself this problem.
If you want to know more, I recommend you Keep following me. I am Going to post another article where i will give you some SEO tips for images and photos.
You just have to be sure that asynchronous loading does not affect the appearance of your website.
Specify browser cache
If the web page cache expiration times are not specified, then the user’s browser will download the resources from. Your web page each time they visit it, instead of taking the resources that have already been stored on disk local.
This, as you can imagine, makes loading your website much slower.
SEO and user experience from mobile phones web positioning
This is the last challenge that we are going to talk about in this article. I think that it is perhaps the most important of all.
Remember that your users and potential customers need your website to meet their expectations and needs. That is quite a challenge!
Many times, for the sake of having a good mobile version. Many web designers offer two different web pages (a mobile version and a desktop version). Instead of creating a CSS that specifies to the browser what to do when the device change occurs. The problem with this is that content is discriminates, that is, for some devices it is available and for others. It is not, and they’re a great disaster is generates for the SEO of your website. Especially for users of mobile phones.
One of my main SEO and web positioning tips for mobile phones is to work in an integrated way. That is to say, CSS is works well and that special consideration is made for each size of the device. What is the same, that is, that it works with responsive or adaptive web design.
If the customer experience is good, if the website loads quickly. If you have a good record of your physical business in Google. I’m sure it won’t take long to benefit from optimal SEO for mobile phones web positioning!
There are aspects that require more time to achieve than others but, with some time and some technical knowledge. You can improve the SEO of your website for both computer and mobile phone users.
For me, the most difficult thing of all is the reputation as a company. Because that is not something that happens overnight. The rest depends exclusively on organize and well-done work. It is achieve, knowing how to choose with whom you will develop these SEO optimization activities.
Get a good web designer, who knows mobile SEO optimization. who takes advantage of responsive or adaptive design and, your website, will not have major problems to meet the requirements.